Most Popular Social Media Platforms 2024 Usa. Social media, facebook stands as the unrivaled leader, commanding a significant 77% share of social network usage. Longer videos will make a big comeback.

More broadly, 72.2 percent of the united states’s total internet user base (regardless of age) used at least one social media platform in january 2024. As of july 2024, facebook tops the list of the most popular social media platforms by user count, with close to 3.1 billion users worldwide.